Shopping Tomorrow
How to Scale up New Business Models in Retail?
How can you scale up a successful pilot? Our experts addressed this question with leaders from renowned retailers and consumer brands during the Shopping Tomorrow research program. Leaders from PLUS Retail, Geisha, Intergamma, IKEA, Karwei and Centraal Beheer shared their experiences scaling up a new business model. Together with the participating organisations, we extracted valuable lessons learned.
The outcomes of this research are now available in Dutch!
What the report contains
Real-life cases
During the research program, PLUS Retail, Geisha, Intergamma, IKEA, Karwei and Centraal Beheer shared their experiences in scaling up a new business model. Together with the participating organisations, we extracted valuable lessons learned.
Framework
Using the experiences of the participating organisations, we developed a framework for companies to use when scaling up new business models. Offering a structured approach to market new business models effectively - or to stop these models in time.