A global trading company was re-evaluating its market strategy. The key questions were: Which markets are expected to grow, and which are likely to slow down? Operating in growth markets with a focus on expanding the customer base and introducing new products and services differs significantly from operating in more mature markets, where operational efficiency is paramount. As a result, the company faced new challenges, particularly for its IT departments worldwide. How could they adapt? Emixa stepped in to support the global IT management team.